Serita always enjoyed baking, but after having kids, she became much more intentional about the ingredients in the foods they ate as a family.
She started paying closer attention to ingredient labels and noticed how many everyday foods, boxed baking mixes, and store-bought desserts contained GMO ingredients, preservatives, and long lists of ingredients she wouldn't normally use when baking something herself.
She started baking more of the desserts they enjoyed at home and choosing organic ingredients for her recipes. Somewhere along the way, she rediscovered her passion for baking.
Choosing organic ingredients became a natural extension of the way she wanted to bake for her own family. Eventually, she realized that she wanted to share that with other families, too. That became Baked By Serita.